Woolness Goodness
A simple and refined identity for an avid knitter. Working from the comforts of home, this client was in need of the essentials—a name, logo, and packaging that wouldn’t distract from the classic beauty of their knitted goods.
An elegant display font was selected for its yarn-like qualities and combined with a black and white colour palette to contrast the soft and earthy tones of the woollen items. Key messages were established to add a personable feel, with a curated range of printed elements creating an enjoyable unboxing experience for the receiver.
Woolness Goodness aims to (humbly) celebrate the goods they create, with the brand identity supporting this. It’s understated, introverted, yet carefully curated and made with care—just like the products made.
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Brand naming
Logo design
Packaging design
Print collateral design
Project completed 2022.