Tauranga International Marathon
Brand and identity design for the first marathon event in New Zealand's sunshine capital. Think sea, sun, surf; think cafés, culture and seriously cool stuff; think fast, flat, and fun.
Inspired by Tauranga, a vibrant and energetic colour palette was created and paired with linear patterns and black and white photography to create event branding like no other.
Both print and digital applications were utilised to maximise reach.
Web design
Brand identity
Photographic art direction
Illustration
Photography by Darryl Carey.
Project completed in 2016 under the guidance of Good Graphic Design.