Modern CFO
An identity that disrupts what you would expect from an accounting or data-based brand. Clients can tap into a wealth of strategy-focussed financial accounting and business experience as and when needed, and with that comes a rare mix of high-level strategy, blue-sky thinking, and practical advice.
The aim was to dance the (very fine) line between a corporate brand and something that pushes the boundaries in a visually engaging way; bold and structured mixed with a couple of quirky and ‘data-esque’ elements suggesting that there’s perhaps more than meets the eye…
We collaborated with copywriters, photographers and web developers to bring this brand to life, and with our powers combined we created an identity that’s thoughtful and design-led, yet inherently functional from a digital, SEO, and communication perspective. We wanted to come out with a bang and show people that Modern CFO have a unique, innovative offering, and one worthy of celebrating.
Logo design
Brand identity
Print collateral design
Web design
Project completed in 2019 under the guidance of Fuel Agency.